Sponsored by LexisNexis Risk Solutions

John Maurello, Managing Director, Private Client Services, SIFMA

Retail investors are not a monolith, and their expectations are transforming how financial advisors and institutions must show up online. Backed by fresh insights from LinkedIn and Coalition Greenwich's 2025 global study, this session reveals how generational shifts, digital behaviors, and evolving investor preferences are redefining trust, loyalty, and engagement.

Speaker:

Matt Repking, Leader - Financial Services and Insurance Vertical, LinkedIn

Financial Advisors have increasingly invested in digital platforms and marketing activities to support business development efforts, particularly from referrals and networking. As clients become increasingly comfortable with – and dependent on – AI companions, it is important to consider how this might impact advisor marketing and the prospective client journey. This panel discusses the near- and longer-term impact of AI, with actionable steps for what advisors and their firms should be doing to prepare for these changes.

Moderator:

Mike White, Chief Marketing Officer, Raymond James

Panelists:

James Morse, Vice President, Product Marketing, SOCi

Kristy Smith, General Manager of Advisor Solutions, Broadridge

Rebecca Colwell, Senior Vice President of Marketing, Yext

Sponsored by Smarsh

Our panel of technology experts address a variety of tech initiatives and how these initiatives affect private wealth management, including client experience, intersection of technology with financial advisors, digital platforms, and cybersecurity.

Moderator:

Jamie Wieferich, Senior Vice President, Chief Operating Officer, D.A. Davidson

Panelists:

Ryan Burwell, Director of PWM Tech Strategy and Best Practices, Baird

Joseph Cordeira, Managing Director, Chief Data & Analytics Officer, UBS
Nitesh Kadakia, Head of Innovation & Advisor Platforms, Merrill
John Mackin, Director, Digital Strategy & Experience, Charles Schwab

This panel of compliance and legal experts explores current issues in digital marketing and advertising regulation, including navigating compliance for AI products and services.

Moderator:

Donna Fehrmann, Director, Legal Counsel, Charles Schwab

Panelists:

Robert Cruz, Vice President, Information Governance Solutions, Smarsh

Ryan Moon, Executive Director, Compliance Senior Manager, Wells Fargo

Joseph Sheirer, Senior Vice President, Corporate Financing & Advertising Regulation, FINRA

Sponsored by FMG Suite

Melissa MacGregor, Deputy General Counsel and Corporate Secretary, SIFMA

Daniel Ives, Managing Director, Global Head of Technology Research, Wedbush Securities

Our panel of experienced financial advisors will share their best practices for using social media and digital marketing to interact with their clients and engage with new prospects.

Moderator:
Gail Gross, Director, Strategic Communications Executive and Head of the Wealth Management Content Team, Merrill

Panelists:

Jenny D. Daly, First Vice President/Wealth Management, Financial Advisor, Janney Montgomery Scott

Laura Herrera, SVP - Branch Director, Senior Portfolio Director Group, RBC
Candace Hobbs, Financial Advisor, Edward Jones
Tiffany Irving, SVP and Wealth Advisor, Mesirow Wealth Management

Tom Singh, Managing Director, Senior Resident Director, Merrill

Our panel of experts will address how to leverage technology solutions for best practices in digital and social media channels with solutions that help save your financial advisors time, stay compliant, and grow their business.

Moderator:
Kimberly Beck, Director, Field & Client Marketing, Janney Montgomery Scott

Panelist:

Hemant Deulkar, Senior Director - Market Strategy and Planning, LexisNexis Risk Solutions

Nate Isaacson, Director, Social and Compliance Programs, Seismic
Samantha Russell, Chief Evangelist, FMG

Devin Stevens, Senior Director, Solutions Engineering, Yext

Sponsored by Wealthfeed

Our keynote speaker, the SEC's Owen Donley, discusses the use of social and digital media to educate and protect retail investors.

Owen Donley, Chief Counsel, Office of Investor Education and Advocacy, U.S. Securities and Exchange Commission

Hear from our panel of marketing experts as they share social media insights and strategies that help financial advisors build effective, long-term relationships with clients.

Moderator:
Carley Bielawski, PWM Marketing Consulting Manager, Baird

Panelists:
Olivier Bizimungu, Vice President, Product Management, Raymond James
Joseph DeRoss, Executive Director, Practice Strategy, Wealth Management, Morgan Stanley
Nicole Gray, Senior Vice President, Merrill Marketing Executive, Bank of America

Nicholas Hunter, Senior Manager, Communications, Charles Schwab

Taisha Reyes, Senior Associate, Private Client Group, SIFMA

Sponsored by SOCi