Tuesday, May 4, 2010

12:00 p.m. - 6:00 p.m.

Registration - Desert Ballroom Foyer

4:30 p.m. -7:00 p.m.

Welcome Reception - Springs Patio & Pool

Hosted by Thomson Reuters

Wednesday, May 5, 2010

8:00 a.m. - 8:30 a.m.

Continental Breakfast/Exhibit Hall Opens - Desert Ballroom

8:30 a.m. - 12:00 p.m.

general session

Hosted by Broadridge Financial Solutions, Inc.

8:30 a.m.

introduction and Opening Remarks

Springs Ballroom F-G

Randy Snook
Executive Vice President
SIFMA

8:45 a.m. - 9:15 a.m.

Keynote speaker

From Crisis To Opportunity - An Agenda For Transformation

Donald F. Donahue
Chairman and Chief Executive Officer
The Depository Trust and Clearing Corporation

9:15 a.m.- 9:45 a.m.

Legislative update

Randall D. Guynn
Head of Financial Institutions Group
Davis Polk & Wardwell LLP

Hear the latest on legislative reform and the state of play in Washington including the “Restoring American Financial Stability Act”. Topics to be discussed include:

• The Volker Rule and what it means
• The Bureau of Consumer Financial Protection
• Derivatives (Blanche Lincoln) Legislation

9:45a.m.- 10:15 a.m.

Networking Break - Desert Ballroom

Hosted by SIX Telekurs

10:15 a.m. - 10:30 p.m.

Operations Today

Nyron Latif
Managing Director
Goldman Sachs

Mr. Latif will provide an overview on the activities of the Operations groups within SIFMA including current initiatives, future goals and organizational structure.

10:30 a.m. - 12:00 p.m.

Regulatory panel

Moderator:

Robert L.D. Colby
Counsel
Davis Polk & Wardwell LLP

Panel:

Ernesto A. Lanza
General Counsel
MSRB

Anand K. Ramtahal
Senior Vice President
FINRA Member Regulation

Josephine J. Tao
Assistant Director, Division of Trading and Markets
U.S. Securities and Exchange Commission

This session will focus on the latest regulatory developments and provide conference attendees with the opportunity to participate in an interactive discussion with today’s regulators. Traditionally one of the most highly attended sessions of the conference, this panel of regulatory experts will provide firms’ operations compliance and regulatory reporting groups with the latest information they need to know.

12:00 p.m. - 2:00 p.m.

Exhibit Hall Luncheon - Desert Ballroom

Theatre Hall Presentation

John Fund
Columnist - Wall Street Journal
Contributor - Fox News Channel
Author

2:00 p.m.

Breakout Sessions - Round 1

Panel 1

An Update on New Standards for Cost Basis Reporting

a. Tax Issues

Moderator:

Ellen McCarthy
Managing Director, Government Affairs
SIFMA

Panel:

Jerri LS Langer
Partner
COKALA Tax Information Reporting Solutions

Nicole Tanguy
Director and Tax Counsel
Citigroup Inc.

Catherine A. Taylor
Vice President, Tax Counsel
Ameriprise Financial, Inc.

This panel of industry experts will discuss the application, issues and current ststus of the rules pertaining to broker reporting of tax basis in securities sold or transferred.

Panel 2

Operations Professional Licensing Requirements

Moderator:

Karen O'Brien
Partner
Financial Service Industry Group LLC

Panel:

Mario DiTrapani
Vice President, Operations
Registration and Disclosure
FINRA

Claire H. Santaniello
Managing Director and Chief Compliance Officer
Compliance Department
Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation

Michele Van Tassel
Executive Director
Morgan Stanley Smith Barney

Operations Plus - Industry experts will outline the practical implications of this initiative - what it means to you and and what lies ahead. Topics such as functions included in the new registration category, depth of personnel, and exemptions of existing licenses will be throughly examined. This will be an highly interactive discussion providing participants with the opportunity to present questions to the panelists and take away essential information.

Panel 3

Going Green Part II – Creating Efficiencies and Lowering Cost While Reducing Your Organization’s Impact on the Environment

Moderator:

John Lauria
Director
Customer Technology Solutions Delivery
Pershing LLC, a BNY Mellon company

Panel:

Thomas Gooley
Head of Operations
Morgan Stanley Smith Barney

Terry Muldoon
Operations Director
William Blair & Company

Heather Alverson Stowe
Sustainable Business Representative
Domtar Corporation

This updated “encore” presentation of last year’s popular panel will provide participants with the latest information on the efficient use of technology and operational practices that will assist them in reducing expenses while at the same time lessening their firm’s impact on the environment. The use of “green” to motivate and other incentives will be discussed as part of this session.

Panel 4

Tri-party repo Update - Report on the NY Fed Sponsored Task Force on Tri-Party Infrastructure

Moderator:

Ed Corral
Executive Director
Morgan Stanley

Panel:

James Malgieri
Executive Vice President
CEO Broker-Dealer Services
The Bank of New York Mellon

Antoine Martin
Head of Money and Payments Studies Function
The Federal Reserve Bank of New York

Murray Pozmanter
Managing Director
The Depository Trust and Clearing Corporation

Mark D Trivedi
Executive Director
Chief Operating Officer WSS Clearance & Collateral Management
JPMorgan

Vendor Workshops

Panel 1

Broadridge Financial Solutions, Inc.

Springs Ballroom - Salon A

Outsourcing Redefined: The Broadridge-IBM Business Alliance and What it Could Mean to Your Firm

Presenters:

Charlie Marchesani
President, Securities Processing Solutions-U.S.
Broadridge

Scott Morin
IBM Global Technology Services

Would you like to reduce your capital investments in applications, operations and IT infrastructure? Do you want to partner with two market leaders with the expertise to support your specialized back-office and IT technology infrastructure needs? Learn how Broadridge and IBM can help firms like yours reduce expenses and focus your resources on growing revenue and market share.

Panel 2

Tata Consultancy Services

Springs Ballroom - Salon B

Business Process Services and Delivering Market-wide Utilities.

In the rapidly evolving securities industry, there exist opportunities for business process and cost optimization. Some processes have a potential to lend themselves to the utility model. Through an in-depth case study, we will discuss how companies can:

• leverage utility models to get access to state-of-the-art technology at a fraction of the cost, faster and with higher quality
• identify processes that will have a potential to be a utility
• socialize change to enable the utility model

Panel:

Rod Nelsestuen
Senior Research Analyst
Tower Group

Barry Zucker
Global Head - Global Cross Business Services
Deutsche Bank

Sri Sundar
Head - Banking and Financial Services – North America
Tata Consultancy Services

3:00 p.m.

Networking Break

3:15 p.m. - 4:15 p.m.

Breakout Sessions - Round 2

Panel 1

Focus on Proxy

Moderator:

Frank Zarb Jr.
Partner
Katten Muchin Rosenman LLP

Panel:

Donald D. Kittell
Managing Director, Regulatory Affairs
Broadridge Financial Solutions

Veronica (Ronnie) E. O'Neill
Vice President, Corporate Actions
Bank of America Merrill Lynch

Susan Petersen
Special Counsel, Division of Market Regulation
Securities and Exchange Commission

This panel of industry experts will explore the impact of the recent regulatory focus on a number of proxy related issues. How will future changes effect investors and the industry alike? What will the proxy landscape look like as a result of this renewed interest? Hear the views and opinions of our panelists as these and other topical questions are debated during this interactive discussion.

Panel 2

Cost Basis - Ready, Set, Go!

b. Implementation Issues

Moderator:

Ellen Bocina
Vice President, Product Development
Fidelity Investments

Panel:

Randy Barnes
Senior Product Manager
Thomson Reuters BETA Systems

Kevin Burns
Group Manager - Operations
Computershare Investor Services

Kevin McCosker
Director
Pershing

Thomas Sakaris
Vice President, Equities Clearance Product Management
The Depository Trust & Clearing Corporation

Cost basis legislation has been on the horizon for the last 5 years. The industry has pushed for practical and workable rules for brokers and taxpayers. Now that it's almost here - this panel of industry experts will focus on the implications for your business, customers and the industry.

Panel 3

dtcc, finra and msrb fixed income update

Moderator:

Leslie Norwood
Managing Director and Associate General Counsel
SIFMA

Panel:

Elliot Levine
Chief Counsel and Senior Advisor, Transparency Services
FINRA

Justin Pica
Director of Uniform Practice Policy
MSRB

Daniel Thieke
Vice President
The Depository Trust & Clearing Corporation

This session will highlight industry experts providing updates from their respective organizations. MSRB and FINRA representatives will focus primarily on regulatory trade reporting efforts. In addition, FINRA will provide a status update on the current TRACE system with emphasis on the primary market and agency trade reporting. An overview of the TRACE expansion effort that will include asset backed securities plans will also be provided. MSRB will also provide an update on the EMMA website, the collection of electronic disclosure documents and the reporting of short-term instruments. DTCC will address their efforts to complete the Underwriting Reengineering project, along with other initiatives pertaining to DTCC's Asset Services.

Vendor Workshops

Panel 1

Thomson Reuters

Springs Ballroom - Salon B

The Cyber Threat to the U.S. Financial System

PRESENTER:

Bob Rose
Executive Vice President, Strategic Planning & Business Development

Historically cyber attacks sought financial gain, privileged commercial information, and military secrets. Please join us in a discussion of the growing risk of a cyber attack meant to corrupt and/or destroy financial data thereby undermining confidence and spawning financial contagion and outright economic collapse.

Panel 2

Broadridge Financial Solutions, Inc.

Springs Ballroom - Salon A

Investor On-Boarding: The “New” New Account Opening Process

Presenters:

Linda Wittich
Vice President, Investor Communication Solutions
Broadridge

Greg Williams
Product Sales Specialist-Account Management, Investor Communication Solutions
Broadridge

What if you could open multiple accounts in minutes instead of weeks with the applications complete and on file? Learn about Broadridge’s Investor On-Boarding Solution and how it’s re-engineered the new account process to improve the investor experience, increase rep/advisor satisfaction and streamline compliance, all while reducing your costs.

4:15 p.m.

Exhibit Hall Reception Begins - Desert Ballroom

Hosted by Information Mosaic

Theatre Presentation

Phil Simms
Two-Time Winning Super Bowl Champion, NFL Analyst, TV and Radio Personality

6:15 p.m.

Exhibit Hall Closes

Thursday, May 6, 2010

8:00 a.m. - 8:30 a.m.

Continental Breakfast/Exhibit Hall Opens - Desert Ballroom

Theatre Presentation - Genius of Instinct

Dr. Hendrie Weisinger
Psychologist and Author

Why are we sometimes unhappy and unfulfilled? Why do we sometimes get into wrong relationships, take the wrong jobs, and make the wrong choices?

The answers and solutions to these everyday questions are revealed by today’s “scientists of the mind” such as Dr. Weisinger who have discovered insightful new lessons about the power of instincts and their capacity to transform lives.

9:00 a.m. - 11:00 p.m.

general Session

Hosted by Broadridge Financial Solutions, Inc.

9:00 a.m.

Visionary View - What Lies Ahead For The Securities Industry?

Springs Ballroom F-G

Moderator:

Nyron Latif
Managing Director
Goldman Sachs

Panel:

Richard J. Daly
Chief Executive Officer
Broadridge Financial Solutions, Inc.

John Fennelly
Global Managing Director - Wealth Management
Thomson Reuters

Mark Hepsworth
President, Institutional Business
Interactive Data

A panel of senior executives will share their views on the current state of our industry, its future direction and how to navigate what lies ahead. As service providers and partners to the industry, they will outline plans for working with their clients in this new era of increased regulation and oversight including improving upon efficiencies, reducing costs, providing high levels of quality service and making a positive contribution to the bottom line.

10:00 a.m.

systemic risk Panel

Moderator:

Randy Snook
Executive Vice President
SIFMA

Panel:

Edward T. Hida II, CFA
Partner
Deloitte & Touche LLP

Nan Noonan
Managing Director and Chief Systemic Risk Officer
The Depository Trust and Clearing Corporation

Robert  Rupp
Executive Vice President
Head of Enterprise-Wide Market Risk
BNY Mellon

During this session a panel of experts will discuss the current industry debate on how a Systemic Risk Regulator might address a future market disruption including type of information required, infrastructure concerns, regulatory reporting issues and the role of trade repositories. In addition, the results of SIFMA’s recent study to identify and map information and data necessary for a systemic risk regulatory regime will be discussed along with other data models currently in use by various regulatory agencies.

11:00 a.m.

Networking Break - Desert Ballroom

11:15 a.m.

Breakout Sessions

Panel 1

FICC Update and Overview of New York Portfolio Clearing (NYPC)

Moderator:

Murray Pozmanter
Managing Director
The Depository Trust and Clearing Corporation

Panel:

Gary Chan
Vice President
The Depository Trust and Clearing Corporation

Michele Hillery
Director
The Depository Trust and Clearing Corporation

Frank R. Malarkey
Director
Credit Suisse

Lynn Martin
Chief Operating Officer
NYSE Liffe U.S.

An update on current initiatives at FICC with a focus on the next phases of MBS Central Counterparty. Also, an overview of New York Portfolio Clearing, DTCC's Joint Venture with NYSE Euronext to create an innovative new Clearing solution for Fixed Income Futures.

Panel 2

Market Structure Reform

Moderator:

Christopher Nagy
Managing Director, Order Routing Sales & Strategy
TD Ameritrade

Panel:

Rob Hegarty
Managing Director, Market Structure
The Depository Trust & Clearing Corporation

Sang Lee
Managing Partner
Aite Group

Larry Tabb
Founder & CEO
TABB Group

Panel 3

Criticism Workshop

Dr. Hendrie Weisinger
Psychologist and Author

Few people have developed an expertise in areas that impact everybody, everyday – at home and at work. That is exactly the case for creator, innovator, practioneer, world renowned psychologist and New York Times best selling author, Dr. Hendrie Weisinger. Dr. Weisinger will share his experiences in giving and taking criticism, managing emotions and responding effectively to the feelings and emotions of others, motivating oneself and others, resolving conflict and other “emotional intelligence" skills.

Panel 4

Clearing and Settlement Initiatives For 2010

Moderator:

Susan Cosgrove
Managing Director, Equities Clearance and Settlement
The Depository Trust & Clearing Corporation

Leonard E. Belvedere
Vice President Corporate Actions
HSBC Securities

Al Howell
Senior Vice President - Head of Clearing and Settlement Operations
Bank of America/Merrill Lynch

Joseph Zaets
Vice President
Morgan Stanley

Members of the Ops/Tech Professional Society - along with DTCC - will provide session attendees with the very latest information on a number of clearance and settlement related initiatives. Topics such as Universal Trade Capture and its next generation platform, the Obligation Warehouse, ACATS, and enhancements to SMART/Track for Corporate Actions Liability Notification Service will be presented.

Vendor Workshops

Panel 1

Wolters Kluwer Financial Services - GainsKeeper

Springs Ballroom - Salon A

Everything you wanted to know about basis reporting, but were afraid to ask:

Pitfalls including wash sales & foreign securities.

Does looming cost basis compliance cause you sleepless nights? Join us Thursday, May 6th at SIFMA OPS for an insightful workshop addressing significant challenges with basis reporting pitfalls. Learn more at www.costbasisreporting.com.

Enter To Win An Apple iPAD.*

*Attend the workshop, provide your card & you are entered to win.

PRESENTERS:

Stevie D. Conlon
Wolters Kluwer Financial Services

Deanna Flores
KPMG

Richard Ryndak
Wolters Kluwer Financial Services

Mathew Urbina
Ernst Young

Panel 2

Scivantage

Springs Ballroom - Salon B

Cost Basis, Day 2: Using Innovation to Navigate Challenges & Create Opportunities

Presenters:

Patrick B. Barthel
Director, Cost Basis & Class Actions Product Management
Interactive Data Pricing and Reference Data, Inc.

Daniel Mayo
Principal
KPMG

Steve Neiss
Vice President of Tax Information Reporting Services
Broadridge Financial Solutions

Marty Rosen
Senior Vice President, New Accounts/Customer Reporting
Jefferies & Company, Inc.

Cameron Routh
Senior Vice President, Strategic Products
Scivantage

The initial phase of the Cost Basis Reporting Law is due to take effect in just a few short months and financial institutions should be well into the implementation phase of their cost basis reporting strategy. With staggered effective dates and uncertainty over final regulations, operations and technology executives are being challenged to lead this new era of basis reporting and identify innovative ways to go beyond the standard requirements to gain a competitive advantage. Moderated by Scivantage, this interactive panel discussion brings together industry experts who will share best practices and new technology innovations that can help streamline operations, improve customer service and go beyond the compliance aspects of basis reporting to turn cost basis into a strategic strength.

12:00 p.m. - 2:00 p.m.

Exhibit Hall Luncheon

2:00 p.m.

Exhibit Hall Closes

Friday,May 7, 2010

8:00 a.m. - 8:30 a.m.

Continental Breakfast

8:30 a.m. - 11:00 a.m.

General Session

Hosted by Broadridge Financial Solutions, Inc.

8:30 a.m.

Keynote Speaker

John Michael "Mike" McConnell
Executive Vice President
Booz Allen Hamilton

Former Director National Intelligence
Former Director of National Security Agency
VADM (Ret) USN

global technology outlook

Dr. Juerg von Kaenel
Research Relationship Manager to Financial Services Sector / Senior Manager Systemic Risk Research
IBM T.J. Watson Research Center

9:45 a.m.

Derivatives - "Trading, Clearing, and Settlement"

Daniel N. Budofsky
Partner,Derivatives
Davis Polk & Wardwell LLP

Panel:

Corry Bazley
North American Sales
ICE

Mark Cox
Director, Clearing Business Development
CME Group

Michael McClain
Executive Vice President
The Options Clearing Corporation

Ed So
Prime Services Legal Advisory Group US
Barclays Capital

Ed Watts
Senior Country Advisor
LCH Clearnet Limited

This panel will focus on the numerous issues in the Derivatives space today. A review of current regulations and the legislative landscape including the impact of the current Dodd Bill will be discussed. Also, buy side and sell side impact will be featured along with clearing house operational issues. Topics such as portability, collateral issues, standardized and non-standardized products will be covered during this session.

11:00 a.m.

Conference Adjourns

*Program Subject to Change*