SUNDAY, APRIL 26, 2009 |
12:00 p.m. - 7:00 p.m. | Registration Great Hall Foyer |
5:00 p.m. - 7:00 p.m. | Welcome Reception South Palm Court |
| Hosted by Thomson Reuters BETA Systems
|
Monday, April 27, 2009 |
8:00 a.m. - 8:30 a.m. | Continental Breakfast Great Hall Foyer |
| Hosted by DTCC |
8:30 a.m. - 12:00 p.m. | general session Great Hall 1-2 |
| Hosted by Broadridge Financial Solutions, Inc.
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8:30 a.m. | Opening Remarks |
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Ken Cameranesi Chairman, Operations Conference, Executive Vice President & Chief Operating Officer Wells Fargo Investments LLC |
| Leadership at the Crossroads |
.jpg) | Randy Snook Executive Vice President SIFMA |
| Managing Risk in a Challenging Environment |
| | Mr. Donahue will share his vision for DTCC including its global expansion of products and services, protecting market integrity, and improving levels of customer service to participants. |

| Donald F. Donahue Chairman & Chief Executive Officer Depository Trust & Clearing Corporation
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| Operations Perspectives - Past, Present and Future |
| | SIFMA operations leaders present the foundation for this key industry conference. They will discuss how SIFMA's operations committees have responded to recent market events, what major operational hurdles still need to be overcome, and an overview of the goals and priorities for the remainder of 2009 and beyond. |
| | Moderator: |
 | Ken Cameranesi Chairman, Operations Conference, Executive Vice President & Chief Operating Officer Wells Fargo Investments LLC |
| | Panel: |
| | Gary Chan Executive Director, Fixed Income UBS Investment Bank |
 | Steven Chittenden CFA, Vice President & Director of Investment Operations Loomis, Sayles |
 | Cheryl Geremia Managing Director Morgan Stanley |
10:15 a.m. - 10:30 a.m. | Networking Break - Great Hall FoyerHosted by SIX Telekurs USA Inc. |
| | pitchforks or policy |
| | Scott DeFife Senor Managing Director, Govenment Affairs SIFMA |
| | Mr. DeFife will provide an update on the latest developments and mood regarding the outlook for regulatory reform and other actions that could impact the operations of the market. |
| The FRBNY and FDIC on Recent Actions Taken to Address the Market Crisis |
| | Listen to representatives from the Federal Reserve Bank of New York and Federal Deposit Insurance Corporation discuss recent actions taken by the government to address the market crisis. Hear how the Fed has responded through various facilities such as it Term Securities Lending Facility (TSLF), the Commercial Paper Funding Facility (CPFF) and other programs developed to address general market liquidity and credit availability. Also, hear how the FDIC has responded to the market crisis through its debt guarantee program and its recent proposed Legacy Loans Program (LLP) as part of the Public-Private Investment (PPIP) initiative. |
| | Moderator: |
| | Robert Toomey Managing Director and Associate General Counsel SIFMA |
| | Panel: |
 | Christopher Burke Vice President, Markets Group Federal Reserve Bank of New York |
| | Diane Ellis Deputy Director, Financial Risk Management & Research Federal Deposit Insurance Corporation
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| Outlook for the Economy & Markets |

| Joseph V. Battipaglia Market Strategist, Private Client Group Stifel Nicolaus |
12:00 p.m. - 6:30 p.m. | Exhibit Hall Open - Great Hall 3-6 |
12:00 p.m. - 2:00 p.m. | Exhibit Hall Buffet Lunch - Great Hall 3-6 |
| | Hosted by Clearstream Banking
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2:00 p.m. - 3:00 p.m. | Breakout Sessions |
| | Panel 1 |
| | Options Symbology: Industry Testing Atlantic 2 |
| | This panel of experts will highlight the Options Symbology Initiative. Topics will include testing perspectives from the different industry participants. Testing overviews will include certification testing as well as scripted industry testing. Changes to the large options position report and electronic blue sheets will also be outlined. |
| | Moderator: |
| | Walter Roesch Director Merrill Lynch, US Clearing Services |
| | Panel: |
| | Mark Grinbaum Director, External Interfaces International Securities Exchange |
| | David Harrison Vice President, Member Services Options Clearing Corporation |
| | Pat A. Scaglione Senior Director Broadridge Financial Solutions, Inc. |
| | Panel 2 |
| | Bank Supervision from the Federal Reserve Bank of New York Regency 2 |
| | Interested in knowing more about the role of Federal Reserve Banking Supervision? Representatives from the Federal Reserve Bank of New York's Bank Supervision Group will give their perspectives on the evolving role of banking supervision in the financial markets oversight process with a focus on the overall infrastructure of critical operational functions. |
| | Moderator: |
| | Thomas Ferlazzo Senior Examiner Federal Reserve Bank of New York |
| | Panel: |
| | Steven Pesek Senior Examiner Federal Reserve Bank of New York |
| | Robert Rinaldi Supervising Examiner Federal Reserve Bank of New York |
| | Panel 3 |
| | an update from the Fixed Income Clearing Corporation and a discussion regarding the tmpg fails charge trading practice Regency 1 |
| | FICC staff will discuss with the buyside upcoming changes at FICC including Central Counterparty implementation for MBS and the inclusion of buyside participants as members to FICC's GSD. Also, hear how FICC has responded to market developments and how it has assisted with implementation of the TMPG's Fails Charge Penalty trading practice. Also, hear of the work of the Buyside with regards to the recommended Fails Charge Practice.
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| | Moderator: |
 | Murray Pozmanter Managing Director Depository Trust & Clearing Corporation |
| | Panel: |
| | Elke Jakubowski Vice President, Fixed Income Clearing and Settlement Depository Trust & Clearing Corporation |
| | Chris Moran Vice President Depository Trust & Clearing Corporation |
 | Julia Warren Senior Managing Director New York Life Investment Management, LLC |
| | Panel 4 |
| | Corporate Actions: Key industry initiatives addressing risk and efficiency Regency 3 |
| | Subject matter experts will discuss the initiative to promote the use of XBRL for standardization at the announcement source, DTCC's initiative to automate survivor options processing and the results of an industry task force on addressing the problems associated with late and amended calls. |
| | Moderator: |
 | Michael Finck Managing Director, Global Corporate Actions The Bank of New York Mellon |
| | Panel: |
| | John Binder Vice President President, SIFMA's Corporate Actions Division Deutsche Bank Securities |
 | Max Mansur Global Market Manager, Asset Servicing SWIFT |
| | Lori Trezza Vice President Depository Trust & Clearing Corporation
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| | vendor workshops |
| | Panel 1 |
| | Broadridge financial solutions, inc. Atlantic 1 |
| | Outsourcing in Today’s Changing Marketplace |
| | Are you wondering how you can improve your firm’s bottom line in a marketplace characterized by diminished margins, higher operating expenses, and increased regulatory oversight? Join Broadridge segment Presidents Charlie Marchesani of Securities Processing Solutions (U.S.) and Joe Barra of Ridge Clearing & Outsourcing to learn more about how Broadridge’s outsourcing solutions can help firms improve efficiency and performance in today’s turbulent market. |
| | Panel 2 |
| | Enterprise Iron - Financial Industry Solutions, Inc. Atlantic 3 |
| | The world of Mutual Funds and Retirement Accounts What’s new from Washington and the retirement industry. This session will cover the operational and technology impacts from recent legislative and regulatory activity including plan document design changes, fiduciary updates, fee disclosures, 403(b) regulations, defined benefit rules and their implications for IRAs, RMD options for 2009, and the upcoming Roth conversion opportunity. The session will also offer an overview of current industry trends including litigation and investigations, new product developments, new broker / advisor distribution models, industry consolidation, market volatility, and PPA implementation. These topics will be viewed through the lens of the operations and technology organizations and will provide updates on mandated changes as well as likely product and distribution channel changes that may be on the horizon. |
 | Cynthia Hayes Sponsored by Enterprise Iron Financial Industry Solutions |
3:00 p.m. - 3:15 p.m. | Networking Refreshment Break – In Workshop Rooms |
3:15 p.m. - 4:15 p.m. | Breakout Sessions |
| | Panel 1 |
| | Short Selling: Lessons LEarned & the road ahead Regency 2 |
| | The panel will discuss the recent amendments to Regulation SHO and their impact on the industry. Attendees will also receive a preview of the potential final rulemaking soon to be released. |
| | Moderator: |
 | Jeffrey C. Bernstein Managing Director JPMorgan Clearing Corp. |
| | Panel: |
| | James Brigagliano Deputy Director, Division of Trading and Markets U.S. Securities and Exchange Commission |

| Irving J. Klubeck Managing Director President, SIFMA's Securities Lending Division Pershing LLC |
| | Panel 2 |
| |
DTCC new and enhanced services in Equity Clearance, Wealth Management and Distribution services Regency 3 |
| | Insurance and Retirement Services web-based applications and real time messaging services will be the focus of this session and include: - Recently launched Alternative Investment Products (AIP) service that provides settlement of hedge fund and REIT subscriptions and redemptions and also automates the transmission of post-trade account information to custodians and broker/dealers
- Recent expansions to NSCC's Exchange Traded Funds product, the new Obligation Warehouse and plans to modernize its trade capture application
- In addition, Omgeo, LLC, a 50% owned subsidiary of DTCC, will provide an update on two new initiatives designed to eliminate much of the paper in the transmission and storage of institutional equity and fixed income trade confirmations.
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| | Moderator: |

| Bill Kapogiannis Director, Product Marketing & Development Depository Trust & Clearing Corporation |
| | Panel: |

| Mark Lancaster Vice President, Product Management Depository Trust & Clearing Corporation |
 | Lee Cutrone Managing Director, Industry Relations Omgeo LLC |
| | Jamie Taylor Director & Senior Relationship Manager Depository Trust & Clearing Corporation |
| | Panel 3 |
| | Raising Needed Cash to Operate the Government Through Regular and Predictable Treasury Auctions, Making T-Auctions Safe and Secure through Business Continuity Planning Atlantic 2 |
| | Representatives from the U.S. Department of the Treasury and the Federal Reserve Bank of New York will address the process through which Treasury announces, auctions, and issues securities to raise needed cash for Government operations. The discussion will touch on such topics as Treasury's operational program for ensuring that a robust auction system is in place and continuously upgraded, as well as its relationship with the Federal Reserve Bank of New York, and the work being done to ensure that Treasury auctions can be conducted during a contingency. |
| | Moderator: |
| | Michael W. Sunner Director, Compliance and Risk Management, Office of Financing U.S. Department of the Treasury |
| | Panel: |
| Paul Agueci Wholesale Project Director Wholesale Product Office Federal Reserve Bank of New York |
| | Skip Draber Director of Special Projects, Office of Financing U.S. Department of the Treasury |
| | Oliver Giannotti Assistant Vice President, Markets Group Federal Reserve Bank of New York |
| | Panel 4 |
| | Creating Efficiencies and Cost Cutting in a Challenging Environment Regency 1 |
| | This session will review operational business practices and the efficient use of technology with a focus on how operations professionals can assist their firms in the reduction of expenses. Going green, in addition to being a popular movement, also has potential cost reduction opportunities. Other opportunities that will be discussed include process and workflow improvements and vendor management. |
| | Moderator: |
 | Joseph Anastasio Partner Capco |
| | Panel: |

| Mark C. Healy Executive Vice President National Financial, a Fidelity Investments Company |
| | John Lauria Director Pershing LLC |
| | Terry Muldoon Operations Director William Blair & Company
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| | vendor workshops |
| | Panel 1 |
| | Broadridge financial solutions, inc. |
| | Confronting the Key Challenges of Cost Basis Reporting Atlantic 1 |
| | With the passing of the TARP legislation cost basis reporting is set for a major revolution, from advancements in a firm’s technological infrastructure to procedurally how they manage their reporting systems. Join Broadridge for a discussion with Tower Group in which industry experts will examine the challenges faced by broker-dealers in complying with the cost basis provisions of the new law in 2009 and beyond. Come learn how Broadridge’s Aspire® engine enables firms to support cost basis reporting requirements and offer performance reporting to all their customers. |
4:15 p.m. - 6:30 p.m. | Exhibit Hall Reception - Great Hall 3-6 |
| Hosted by PriceMetrix Inc.
|
Tuesday, april 28, 2009 |
7:30 a.m. - 8:00 a.m. | Continental Breakfast - Great Hall FoyerHosted by The Bank of New York Mellon
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8:00 a.m. - 9:30 a.m. | GEneral SessioN Great Hall 1-2 |
| | Hosted by Broadridge Financial Solutions, Inc.
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| | Regulatory Outlook: what you need to know |
| | This session will focus on the latest regulatory developments in the municipal and equity markets during an interactive discussion with regulators. Help your firm's operations compliance and regulatory reporting areas prepare for the changes that lie ahead. This will include a look at systemic risk and the potential role of a systemic risk regulator. |
| | Moderator: |

| Ira Hammerman Senior Managing Director and General Counsel SIFMA |
| | Panel: |
| | Harold L. Johnson Deputy Executive Director Municipal Securities Rulemaking Board |
| | David Shillman Associate Director, Division of Trading and Markets U.S. Securities and Exchange Commission |

| Grace B. Vogel Executive Vice President, Member Regulation Financial Industry Regulatory Authority |
9:30 a.m. - 10:30 a.m. | Breakout Sessions |
| | Panel 1 |
| | Municipal & Corporate Bond Operational & Compliance Update Atlantic 1 |
| | A panel of dealers and senior regulators will address the latest operations and compliance issues facing the municipal and corporate bond markets. Listen to how dealers will address compliance to new rules and standards set by regulators and also how operational areas are affected by these changes. |
| | Moderator: |
 | Leslie Norwood Managing Director & Associate General Counsel SIFMA |
| | Panel: |
 | Alan S. Bartlett Director Pershing LLC |
| | Steven Joachim Executive Vice President,Transparency Services and International Affairs and Services Financial Industry Regulatory Authority |
| | Harold L. Johnson Deputy Executive Director Municipal Securities Rulemaking Board |
| | Panel 2 |
| | Evolving the Triparty Model: Operations for Global Opportunities Regency 2 |
| | Industry experts discuss the evolving nature of triparty. This will include how the clearing banks have responded to challenging markets by helping their customers use triparty to take advantage of global liquidity. Also, hear how Clearstream and Euroclear use triparty services to help their members optimize liquidity opportunities. |
| | Moderator: |
| | Jim Hraska Global Head of Financing Operations Barclays Capital Inc. |
| | Panel: |
| | Fernando Diaz Vazquez Director Regional Head Americas, Spain & Portugal Relationship Management Euroclear SA/NV |
| | James Malgieri Executive Vice President, Product Manager, Global Management The Bank of New York Mellon |

| Anthony J. Masiello Senior Vice President Clearstream Banking |
 | Kelly Mathieson Managing Director, T&SS Clearance & Collateral Management Business Executive J.P.Morgan Chase & Co. |
 | Anthony Scianna Executive Vice President, Product Management SunGard |
| | Panel 3 |
| | Cost Basis Reporting: Are you prepared? Regency 1 |
| | This panel will cover how firms are preparing for the cost basis implementation dates for the various covered products, and will also outline the operational issues facing this initiative. |
| | Moderator: |

| Shahira Knight Managing Director SIFMA |
| | Panel: |
| | Randy Barnes Senior Product Manager Thomas Reuters BETA Systems |
| | Ellen Bocina Vice President National Financial, a Fidelity Investments Company |
| | Robert Enz Senior Vice President and General Manager, SIS Division Broadridge Financial Solutions, Inc. |
| | Ted Jahn Executive Director, Tax Reporting Morgan Stanley |
| | vendor workshops |
| | PANEL 1 |
| | thomson reuters Atlantic 3 |
| | Learn how to streamline back office processes and workflows to help advisors serve their customers more efficiently. Thomson Reuters provides innovative workflow solutions for the wealth management industry. Our powerful, scalable productivity and decision support tools enable advisors to grow their client relationships, build trusted networks and increase assets under management. |
 | Traci Mabrey Director, Pre-Sales Solutions Thomson Reuters |
10:30 a.m. - 10:45 a.m. | Networking Refreshment Break – In Workshop Rooms |
10:45 a.m. - 11:45 a.m. | Breakout Sessions |
| | Panel 1 |
| | Derivatives Operations: Derivatives Markets Achieving the Commitments to the Regulators Regency 2 |
| | During this session industry participants will provide updates on the latest developments in derivatives operations. This will include how the industry has responded to regulator concerns relative to the efficient operations of these markets. Also, hear the latest on this market's adoption of a CCP, featuring plans for further enhancements to derivatives operations and the timeline for implementing new standards. |
| | Moderator: |
| | Matt Flanigan First Vice President Bank of America Merrill Lynch |
| | Panel: |
| | Neil Burke Executive Director Morgan Stanley |
| | Michael Coffee Vice President, Head of Derivative Operations AllianceBernstein LP |
| | Frank De Maria Managing Director Depository Trust & Clearing Corporation |
| | Darren Measures Executive Director, Collateral Management Sales JPMorgan |
| | Panel 2 |
| | Reengineering Account Transfers Atlantic 2 |
| | This panel will review customer complaints received by the regulators and plans to reduce them. Updates will also be included on liquidation requests, the recently launched mutual fund transfer service and the impact on ACATS as a result of firm failures. |
| | Moderator: |

| Steve Callan Vice President JPMorgan Clearing Corp. |
| | Panel: |

| Bill Kapogiannis Director, Product Marketing & Development Depository Trust & Clearing Corporation |

| Kevin McCosker Director President, SIFMA's Customer Account Transfer Division Pershing LLC |

| Kristie Thompson Group Leader Edward Jones |
| | Panel 3 |
| | Investing with Taxes in Mind Regency 1 |
| | Mr. Gordon will share his expertise in guiding your personal financial decisions. Some of the timely topics will include, do growth stocks belong in your IRA or in your taxable account?, the benefits of deferring income, making retirement funds last, saving for college. |

| Robert Gordon President Twenty-First Securities Corp.
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| | vendor workshops |
| | Panel 1 |
| | NEWRIVER Atlantic 1 |
| | Mutual fund sales on average represent 80% of retail brokerage transaction, and yet for many firms the amount of automation they have been able to provide to free advisors from time consuming paper work and procedures has been mixed. This year is the year of Disclosure, with a new Summary Prospectus, the potential for the Point-Of-Sale form requirement, and still undefined change as the regulatory landscape shifts. During this Informational Session, NewRiver will provide perspectives on the regulatory landscape, and how its solutions for better, more accurate, and compliant disclosure at the point-of-sale can be enhanced through unleashing the power of the SEC’s EDGAR system. |
 | Jeffrey Levering Vice President, Corporate Development NewRiver, Inc. |
| | Panel 2 |
| | Scivantage |
| | Beyond Basis Reporting: Leveraging Accurate Cost Basis to Create a Competitive Advantage Atlantic 3 |
| | With mandatory cost basis reporting deadlines on the horizon, operations executives are being challenged to formulate new cost basis strategies to support this new era of reporting. The impact of mandatory reporting will go far beyond reporting itself, changing many ways in which firms interact with clients. From major system upgrades to business process reengineering, learn what leading firms are doing to prepare and gain insight into how they plan to use accurate cost basis information to support the ever-changing demands of the retail investor and networks of financial advisors. Moderated by Scivantage, this interactive panel discussion will explore best practices and new technology innovations that can help to provide a sustainable competitive advantage for your firm. |
| | Moderator: |
 | Joe Stensland Senior Vice President, Marketing and Product Management Scivantage |
| | Panel: |
 | Martin Bentsen Chief Operating Officer Computer Research Incorporated |
| | Scott N. Dillman Partner, Financial Services Technology PricewaterhouseCoopers |
 | Brian Godfrey Vice President, Client Reporting Charles Schwab & Co. Inc. |
 | Cameron Routh Senior Vice President, Strategic Products Scivantage |
11:45 a.m. - 1:45 p.m. | Exhibit Hall Buffet Lunch - Great Hall 3-6 |
| Hosted by Broadridge Financial Solutions, Inc. |
Wednesday, april 29, 2009 |
8:00 a.m. - 8:30 a.m. | Continental Breakfast - Great Hall FoyerHosted by Quadron Data Solutions |
8:30 a.m. - 11:00 a.m. | General Session Great hall 1-2 |
| Hosted by Broadridge Financial Solutions, Inc. |
| Research Study OverviewC-Squared: Competition and Clients of the future in financial markets |
| | What value is added by the financial services industry? At a time when the global economy has been shaken by the financial crisis, this is more than just a philosophical question. Over the next three years, firms will learn how to operate in an increasingly competitive environment. Competition will heighten on four fronts: competition for capital, clients, talent and ultimately competition for sustainable returns. Firms can no longer afford to respond with rigid and complex organizational structures – structures that hinder the ability to capture emerging profit pools. In order to win in the new competitive landscape, firms must learn to identify the client of the future and specialize around what this client values.
Four fundamental questions about the future of financial services have been identified by industry leaders. These questions form the basis for IBM's research: - How will regulation and commoditization influence the industry over the next three years?
- What will clients pay a premium for?
- What will be the design elements of the competitive landscape?
- How must firms redesign their organizations to win?
|

| Suzanne L. Duncan Financial Markets Industry Leader IBM Corporation
|
| Market Turmoil - The realities for operations |
| | This panel of dealers, together with DTCC will discuss how operations has been affected by the recent market crisis. Hear how dealers have dealt with liquidity challenges, how they have managed the rumor mill of market events and how they have worked with DTCC to manage risk in general and to protect their firms from operational risks. Also, how a firm finances its daily operations and ensures sufficient liquidity is maintained will be discussed. |
| | Moderator: |
| | Arthur E. Laichtman Managing Director & Senior Credit Officer UBS AG |
| | Panel: |
| | Michael Calandra Head of Core Securities Processing & Services, Global Wealth Management Group Morgan Stanley |
| | Jim Hraska Global Head of Financing Operations Barclays Capital Inc. |
| | Marie Rey Managing Director, Enterprise Risk Management Depository Trust & Clearing Corporation |
| | closing remarks |
| | Ken Cameranesi Chairman, Operations Conference, Executive Vice President & Chief Operating Officer Wells Fargo Investments LLC |
| 11:00 a.m. | conference concludes |
SIFMA also thanks the following sponsors for supporting the 2009 Operations Conference:
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